the blog

We just wrapped two days of food reels workshop in London with Kimberly Espinel of @thelittleplantation. Here’s what the experience of teaching this workshop from a few years has showed me about how people actually learn video — and how to find the right path for where you are now. Earlier this month, Kimberly and I […]

Making Reels That Don’t Make You Want to Hide: A Two-Day Workshop 6-7th March March 2026 | London I need to tell you something: I used to hate making Reels. This workshop exists because so many of us struggle with the same thing: creating video content that feels authentic, not performative and it ‘s sustainable […]

Three weeks after the food photography workshop, you’re setting up a shoot and you catch yourself working differently. Not thinking differently – working differently. Your hands know what to do before your brain catches up. That’s when you realise something actually changed. But let’s back up to what creates that shift in the first place. […]

The Messy Middle: Finding Beauty in Creative Struggle My students are currently midway through my food photography online course, PCS Academy. During our Easter break, I sent them an email titled ‘The Messy Middle’—a phrase borrowed from a book I only heard about, but its title perfectly encapsulates much of what I’ve experienced as a […]

I know I speak for everyone when I say that social media platforms are both a blessing and a curse. The demand is high, but so are the rewards. In my experience, what makes the real difference is consistency and developing a recognizable ” visual voice.” Our photography and Reels need to immediately communicate the […]

Beyond excited to announce the 2024 edition of the Food Reel 2-day Workshop with my friend and powerhouse Kimberly behind the @thelittlplantation and Eatcaptureshare Podcast. Before I dive into all the details, here is some quick info about the workshop. Where? Professional Studios in South East London, UK. When Two-day intensive workshop on the 22nd […]